Sense-making
Coming to understand the context in which you are operating:
Fiorina
has a strong sense of understanding the context to map the external
terrain. At AT&T, she recognized the phone-equipment manufacturing
unit’s potential for growth in emerging market such as Asia and the
firm’s capability to supply a switch able to handle both wireless and
long-distance traffic. At HP, she boldly declared her intend to merge HP
with Compaq as she sees the merge will make the two companies be more
efficient and cost effective.
Creating a map that represents the current situation of the group or organization:
She
has a savvy approach to customers to understand what they want and how
to fulfill their need and wants. That’s why she could always expand the
business of her company.
Making sense of the environment:
She
saw the market moving quickly and the pace of change accelerating. This
sense-making distinguishes her as a great leader who can discover the
new terrain for HP as the environment changes.
Relating - centers on the leader’s ability to engage in inquiry, advocacy, and connecting
Inquiry:
Fiorina
does not always listen and understand what others are thinking and
feeling. She ignores others while implementing her decisions without
explicit reasons. She also does not care about the critics against her
leadership style “management with flying around”. In this context, she
is right to act like that to maintain her position as a female leader,
strengthen her executive power and make her management more efficient to
manage HP as a world-wide company.
Advocacy:
She
is always clear about her own point of view and trying to influence
others of its merits. She is able to tell the truth about what needs to
be done and clearly define what is and is not acceptable performance.
This ability helps her communicate broad strategies, deep knowledge of
operations, visions and instructions clearly to her management team and
employees.
Connecting:
She
is able to cultivate her followers who help each other to accomplish
their goals. She also developed a personal touch that inspired intense
loyalty among her followers and the ability to build collaborative
relationships with others to create coalitions for change. For instance,
she has a strong ally with HP board members. The 51.4% vote of HP’
shareholders for the merge HP-Compaq is her success in building
coalitions for change as she planned.
Visioning
Creating a compelling, shared and meaningful vision:
She
changed the vision of HP from a stand-alone product/service provider to
a company that provides an integrated suite of information appliances,
highly reliable IT infrastructure and e-service, or to expand HP in a
new direction at “Internet speed” and customer orientation. This
compelling vision motivate HP’s people to change their current view and
ways of working, and work hard to reach it. This shared vision enables
them to act together, become bound together around a common identity and
sense of destiny. This vision also provides them with a sense of
meaning about their work and the difference they will make. Therefore,
HP could offer its own e-services and develop e-speak, package online
services tailored to customers’ needs during her first year at HP.
Inventing
Changing the way that people work together:
Knowing
that the shift of this vision only can be achieved with corresponding
changes in organizational structure, she changed the way people work by
restructuring HP into four organizations: two focusing on sales and the
others focusing on products.
Creating a whole new way of approaching a
task: She recognized the need for a new leadership style and faster
actions for the new vision. So she decided to change HP from a fully
integrated, product-focused business to a more disintegrated approach
focusing on product generation, customer-facing and support activities.
She also changed her leadership style by using internal Web and message
boards to communicate with workers instead of visiting and talking to
them in person as the old leadership style.
Creating new approach, new solutions, new practices:
To achieve the goal, she changed the culture and work habit to make
employees be more efficient. She encouraged research to explore new
technologies and develop new products. She also created the “rules of
garage” to motivate new and innovative ideas.
Inventing goes hand-in-hand with sense-making:
She
blended sense-making with inventing. Together with the above
initiatives, she developed HP’s brand by generating a branding campaign
that sent new messages
to customers, competitors and industry partners to build a lasting
image of the company and brand awareness for its further sustainable
development.
Her strong
capability of sense-making, visioning, relating and inventing makes
Fiorina become a powerful and talented female leader in the American
corporate world.
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